Industry News

Cautious Optimism Fuels Holiday Spending

Consumers tell Accenture they'll spend more in 2024 than the previous year. Photo: Shutterstock/Drazen Zigic

Photo: Shutterstock/Drazen Zigic

Retailers can look forward to a happier holiday season. All the merriment is due to a 4% gain in gift-giving budgets, according to Accenture’s annual consumer survey. Despite the good cheer, shoppers will seek more deals than in years past. “It is encouraging that consumers are planning to spend more this holiday season. But with this optimistic outlook comes a reminder that price and value remain front-of-mind for many,” explained Jill Standish, global lead for Accenture’s retail indust...

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